Monthly family magazine publication ‘Reader’s Digest’ wanted to create an online version of their popular vocabulary game ‘Word Power’, which features regularly in their offline magazine.
They wanted the game to be created in two formats, one as a ‘just for fun’ game and the other which was a monthly prize version.
Solution
MCM Net created the digital version of ‘Word Power’, a game where the player is presented with a word and they must find its corresponding description by selecting the correct answer from a set of four multiple choice answers.
Each time the game is played the words that the player is presented with are different, due to random selections from a database to ensure no game is the same.
MCM Net designed the game in a way that allows users to score in real time, and allows Reader’s Digest to collect email addresses and player details whilst interfacing with Reader’s Digest’s in-house system. The game is a great example of how a traditional style of game can still work just as well online and appeal to an audience that perhaps some other games would not reach.
Result
Although the game was launched way back in 2007 its popularity has never hindered - Average monthly visits still total over 16,000 and 435,000 unique game plays have been recorded to date, with a quarter taking part in the monthly prize version and submitting their user details.