The Haymarket Media Group was established in 1957 and is now the largest privately-owned publishing company in the UK, working in consumer, business and customer media and specialising in producing magazines, websites and events.
MCM Net have worked with publishing giant Haymarket Media Group on a number of campaign sites including Media Week, Marketing and Revolution magazine.
Haymarket had always produced their supplements, essays and other publications in print format, but they wanted to introduce an online option for people who preferred to access the information online. They also felt the online format would be a vital SEO opportunity for the brand that needed to be seized.
Producing such a vast number of microsites meant Haymarket were looking for a reliable, hardworking agency with which they could establish an ongoing and trusting relationship with.
Solution
Haymarket wanted the microsites to have their own unique feel which didn’t necessarily comply with the rigid constraints of the brand in question’s main websites.
Therefore, MCM Net was able to experiment with more eye-catching, fun designs as well as the use of video. On top of this, the microsites could be designed around the particular topic in question, for example, the Green Supplement for Media Week which focused on green issues within the field of Marketing. For this particular microsite, we were able to use the supplement’s theme as a source of inspiration for the design, using a green background and adding grass at the bottom of the screen.
Since the relationship was established, MCM Net have created over 20 microsites for Haymarket’s Marketing, Media Week and Revolution brands. We regularly integrate flash carousel displays which direct people to view other pages on the site, and make use of video where appropriate. For Marketing’s ‘Experiential Essays’ microsite, we added downloadable case studies which were available in PDF format. Again, we were also able to add fun content in the form of animated notebooks and virtual business cards on the page, deviating from the main brand in an alternative yet effective manner.
What the client says
We have worked with MCM Net on a number of different projects from microsites to CMS builds and across all of the projects we have found their work to be excellent. From initial design and concept to final delivery MCM Net produce work of the highest quality and always put the customer first.
Paula Fox, Haymarket.